{"id":47481,"date":"2023-11-03T11:11:23","date_gmt":"2023-11-03T10:11:23","guid":{"rendered":"https:\/\/www.siroko.com\/blog\/c\/discounts-desire-and-delirium-the-history-of-black-friday\/"},"modified":"2023-11-07T10:15:06","modified_gmt":"2023-11-07T09:15:06","slug":"black-friday-slevy-horecne-dychteni-a-totalni-silenstvi-historie-cerneho-patku","status":"publish","type":"post","link":"https:\/\/www.siroko.com\/blog\/c\/cs\/black-friday-slevy-horecne-dychteni-a-totalni-silenstvi-historie-cerneho-patku\/","title":{"rendered":"Black Friday, slevy, hore\u010dn\u00e9 dycht\u011bn\u00ed a tot\u00e1ln\u00ed \u0161\u00edlenstv\u00ed: historie \u010cern\u00e9ho P\u00e1tku"},"content":{"rendered":"\n<p>Black Friday neboli \u010cern\u00fd p\u00e1tek se pomalu bl\u00ed\u017e\u00ed, tak\u017ee pro\u010d si ne\u0159\u00edct n\u011bco o jeho p\u016fvodu? V\u011bt\u0161ina horliv\u00fdch z\u00e1kazn\u00edk\u016f patrn\u011b v\u016fbec netu\u0161\u00ed, kde se cel\u00fd ten humbuk kolem slev, v\u00fdprodejov\u00e9ho \u0161\u00edlenstv\u00ed a nekone\u010dn\u00fdch promo akc\u00ed vzal. Zjist\u011bte s n\u00e1mi, co m\u00e1 Franklin D. Roosevelt se v\u0161\u00edm t\u00edm povykem spole\u010dn\u00e9ho. V\u011b\u0159te, \u017ee v\u00e1s p\u0159\u00edb\u011bh a postavy, kter\u00e9 za t\u00edmto fenom\u00e9nem stoj\u00ed, opravdu p\u0159ekvap\u00ed.<\/p>\n\n\n\n<p>Pro za\u010d\u00e1tek se mus\u00edme p\u0159esunout zp\u011bt do 19. stolet\u00ed. Mo\u017en\u00e1 v\u00e1s n\u011bkdy napadlo, \u017ee Black Friday m\u00e1 p\u016fvod ve v\u00fdprodej\u00edch po D\u00edk\u016fvzd\u00e1n\u00ed, aby se pro\u010distily sklady p\u0159ed V\u00e1noci. Prvn\u00ed pou\u017eit\u00ed tohoto term\u00ednu m\u00e1 ov\u0161em mnohem temn\u011bj\u0161\u00ed (nebo sv\u011btlej\u0161\u00ed, z\u00e1le\u017e\u00ed na \u00fahlu pohledu) p\u016fvod, kter\u00fd souvis\u00ed se spekulacemi se zlatem a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Black_Friday_(1869)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">finan\u010dn\u00ed kriz\u00ed, je\u017e vypukla v p\u00e1tek 24. z\u00e1\u0159\u00ed 1869<\/a> v USA. \u010ctete spr\u00e1vn\u011b, rok 1869. To \u00fapln\u011b nekoresponduje s obecnou p\u0159edstavou post\u00e1v\u00e1n\u00ed p\u0159ed n\u00e1kupn\u00edmi centry, \u017ee?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1276\" height=\"666\" src=\"https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2023\/10\/Screenshot-27-1276x666.png\" alt=\"\" class=\"wp-image-47408\" title=\"\" srcset=\"https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2023\/10\/Screenshot-27-1276x666.png 1276w, https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2023\/10\/Screenshot-27-640x334.png 640w, https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2023\/10\/Screenshot-27-768x401.png 768w, https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2023\/10\/Screenshot-27.png 1440w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><\/figure>\n<\/div>\n\n\n<p>Dal\u0161\u00ed zp\u016fsob u\u017eit\u00ed term\u00ednu Black Friday maj\u00ed na sv\u011bdom\u00ed policejn\u00ed sbory Filadelfie a Rochesteru, kter\u00e9 tak v 60. letech 20. stolet\u00ed ozna\u010dovaly chaos na silnic\u00edch a v ulic\u00edch, jen\u017e vypukl den p\u0159ed D\u00edk\u016fvzd\u00e1n\u00edm v souvislosti s prvn\u00edm dnem v\u00e1no\u010dn\u00edch n\u00e1kup\u016f a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Army%E2%80%93Navy_Game\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">fotbalov\u00fdm z\u00e1pasem mezi arm\u00e1dou a n\u00e1mo\u0159nictvem<\/a>. Tehdy ale policist\u00e9 dozajista netu\u0161ili, co bude n\u00e1sledovat d\u00e1l. Jak by asi nazvali davy \u0161\u00edlen\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed se sna\u017e\u00ed protla\u010dit a prostrkat do obchodu, aby z\u00edskali 10% slevu na televizn\u00ed set? \u0160\u00edlen\u00fd p\u00e1tek?\u00a0<\/p>\n\n\n\n<p>To, \u017ee se pr\u00e1v\u011b tyto dny staly obdob\u00edm intenzivn\u00edch n\u00e1kup\u016f, maj\u00ed na sv\u011bdom\u00ed obchodn\u00ed domy jako Eaton\u2019s \u010di Macy\u2019s, kter\u00e9 po\u010d\u00e1tkem 20. stolet\u00ed sponzorovaly pr\u016fvod Santa Clause na D\u00edk\u016fvzd\u00e1n\u00ed. V\u00e1noce u\u017e byly za dve\u0159mi a tyto spole\u010dnosti \u0159\u00edkaly Santovi, kam poslat elfy na n\u00e1kupy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"The History Of Macy&#039;s Thanksgiving Day Parade | Business Insider\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/gpPeeUtN5Sc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><br>A tak se mezi pr\u016fvody a v\u0161\u00edm t\u00edm chaosem v n\u00e1kupn\u00edch z\u00f3n\u00e1ch tento term\u00edn uchytil. Nutno podotknout, \u017ee napo\u0159\u00e1d. Pou\u017e\u00edvala ho nejen policie, ale p\u0159evzala ho i m\u00e9dia a prodejci. Nav\u00edc mnoh\u00fdm lidem d\u00e1val smysl, proto\u017ee se pr\u00e1v\u011b v tomto obdob\u00ed dostali z \u010derven\u00fdch \u010d\u00edsel do \u010dern\u00fdch. Ro\u010dn\u00ed p\u0159\u00edjmy za\u010d\u00ednaly kone\u010dn\u011b r\u016fst.<\/p>\n\n\n\n<p>A kdy\u017e u\u017e jsme v \u010d\u00edslech, pod\u00edvejme se rovnou na nejnov\u011bj\u0161\u00ed \u00fadaje. V roce 2022 p\u0159ekonal Black Friday v USA rekord, kdy\u017e tamn\u00ed z\u00e1kazn\u00edci <a href=\"https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">podle Adobe Analytics<\/a> utratili 9,12 miliard dolar\u016f. To v\u0161e bez front, strk\u00e1n\u00ed a vyhrocen\u00fdch \u0161arv\u00e1tek. <a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/black-friday-holiday-shopping-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Z dotazovan\u00fdch lid\u00ed \u0161lo v roce 2022 nakupovat do kamenn\u00e9ho obchodu jen 32 % z nich<\/a>. To je o 9 % m\u00e9n\u011b ne\u017e v roce p\u0159edchoz\u00edm. Pandemie covidu-19 urychlila p\u0159echod k online nakupov\u00e1n\u00ed, kter\u00fd prob\u00edhal ji\u017e od p\u0159elomu let 2003 a 2004. Tento trend dal v roce 2005 vzniknout Kybernetick\u00e9mu pond\u011bl\u00ed (Cyber Monday), kter\u00e9 se do\u010dkalo je\u0161t\u011b v\u011bt\u0161\u00edho \u00fasp\u011bchu ne\u017e samotn\u00fd Black Friday, kdy\u017e se v roce 2022 v USA b\u011bhem tohoto sv\u00e1tku online nakupov\u00e1n\u00ed utratilo 11,3 miliardy dolar\u016f. Nekone\u010dn\u00e9 fronty a lid\u00e9 t\u00e1bo\u0159\u00edc\u00ed p\u0159ed obchody, aby pro sebe urvali co nejv\u011bt\u0161\u00ed slevu, u\u017e se pomalu st\u00e1vaj\u00ed minulost\u00ed.<\/p>\n\n\n\n<p>A s nimi pomalu miz\u00ed i sc\u00e9ny, kdy lid\u00e9 b\u011bhem v\u00fdprodej\u016f pob\u00edhaj\u00ed po obchodech a navz\u00e1jem se perou. <a href=\"https:\/\/bc.ctvnews.ca\/shirtless-man-uses-belt-as-a-whip-outside-vancouver-black-friday-sale-1.3179008\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vezm\u011bte si nap\u0159\u00edklad tohoto chl\u00e1pka z Vancouveru, kter\u00fd si asi myslel, \u017ee je Indiana Jones a tak pou\u017eil sv\u016fj opasek jako bi\u010d<\/a> na lidi post\u00e1vaj\u00edc\u00ed p\u0159ed obchodem Adidas. Podle toho, jak byla cel\u00e1 situace vyl\u00ed\u010dena v tisku, se z tohoto fenom\u00e9nu pomalu st\u00e1vala dal\u0161\u00ed sv\u00e1te\u010dn\u00ed tradice. Hej, je tu Black Friday a s n\u00edm i poty\u010dky v\u0161eho druhu, zat\u010den\u00ed a tasery\u2026 \u0160\u0165astn\u00e9 a vesel\u00e9, Ameriko!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Caught on Tape: Violent Black Friday Shopping Brawls\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ol6KWGMskCw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><br>A tak jsme dosp\u011bli do bodu, kdy se pon\u011bkud paradoxn\u011b obdob\u00ed Black Friday p\u0159eneslo do online podoby, kter\u00e9 za\u010d\u00edn\u00e1 je\u0161t\u011b p\u0159ed D\u00edk\u016fvzd\u00e1n\u00edm a pokra\u010duje i po n\u011bm. Jedin\u00e9 kliknut\u00ed n\u00e1s d\u011bl\u00ed od v\u0161emo\u017en\u00fdch informac\u00ed a nab\u00eddek, tak\u017ee je relativn\u011b snadn\u00e9 zapomenout, jak to cel\u00e9 vzniklo. N\u011bkdo by mohl nam\u00edtnout, \u017ee jde jen o n\u00e1kupn\u00ed den pln\u00fd v\u00fdhodn\u00fdch slev. Pro jin\u00e9 jde v\u0161ak o kulturn\u00ed fenom\u00e9n, odraz na\u0161\u00ed spole\u010dnosti a toho, jak konzumerismus formoval na\u0161e tradice a sv\u00e1tky.\u00a0<\/p>\n\n\n\n<p>Nezapom\u00ednejte, jak\u00e9 je ro\u010dn\u00ed obdob\u00ed a co je\u0161t\u011b ned\u00e1vno pro v\u011bt\u0161inu lid\u00ed znamenalo. Ur\u010dit\u011b si va\u017ete toho, kolik jste u\u0161et\u0159ili, ale rovn\u011b\u017e i toho, co u\u017e m\u00e1te. A nezapome\u0148te na \u00fasm\u011bv a pod\u011bkov\u00e1n\u00ed v\u0161em, kte\u0159\u00ed tento den\/t\u00fdden\/m\u011bs\u00edc umo\u017e\u0148uj\u00ed, a\u0165 u\u017e u n\u00e1s v Siroku nebo v jin\u00e9 spole\u010dnosti. Vzpome\u0148te si na design\u00e9ry a marketingov\u00e9 pracovn\u00edky, kte\u0159\u00ed v\u0161e m\u011bs\u00edce p\u0159ipravovali, aby splnili va\u0161e p\u0159\u00e1n\u00ed, na lidi, kte\u0159\u00ed v\u00e1m doru\u010dili bal\u00ed\u010dek ke dve\u0159\u00edm, i na prodava\u010de v obchod\u011b. A nezapom\u00ednejte ani na v\u0161echny ty elfy, kte\u0159\u00ed jsou sou\u010d\u00e1st\u00ed v\u00fdrobn\u00edho procesu, a zam\u011bstnance na\u0161eho Siroko skladu, je\u017e se staraj\u00ed o to, abyste svou objedn\u00e1vku obdr\u017eeli v po\u0159\u00e1dku a v\u010das.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday neboli \u010cern\u00fd p\u00e1tek se pomalu bl\u00ed\u017e\u00ed, tak\u017ee pro\u010d si ne\u0159\u00edct n\u011bco o jeho p\u016fvodu? V\u011bt\u0161ina horliv\u00fdch z\u00e1kazn\u00edk\u016f patrn\u011b v\u016fbec netu\u0161\u00ed, kde se cel\u00fd ten humbuk kolem slev, v\u00fdprodejov\u00e9ho \u0161\u00edlenstv\u00ed a nekone\u010dn\u00fdch promo akc\u00ed vzal. Zjist\u011bte s n\u00e1mi, co m\u00e1 Franklin D. Roosevelt se v\u0161\u00edm t\u00edm povykem spole\u010dn\u00e9ho. V\u011b\u0159te, \u017ee v\u00e1s p\u0159\u00edb\u011bh a postavy,&hellip;&nbsp;<\/p>\n<div class=\"read-more-wrapper\"><a href=\"https:\/\/www.siroko.com\/blog\/c\/cs\/black-friday-slevy-horecne-dychteni-a-totalni-silenstvi-historie-cerneho-patku\/\" class=\"button button-secondary\" rel=\"bookmark\">\u010ct\u011bte v\u00edce<span class=\"screen-reader-text\">Black Friday, slevy, hore\u010dn\u00e9 dycht\u011bn\u00ed a tot\u00e1ln\u00ed \u0161\u00edlenstv\u00ed: historie \u010cern\u00e9ho P\u00e1tku<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":47454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-47481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs"],"_links":{"self":[{"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/posts\/47481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/comments?post=47481"}],"version-history":[{"count":2,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/posts\/47481\/revisions"}],"predecessor-version":[{"id":47498,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/posts\/47481\/revisions\/47498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/media\/47454"}],"wp:attachment":[{"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/media?parent=47481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/categories?post=47481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/tags?post=47481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}