{"id":56729,"date":"2024-10-25T07:00:00","date_gmt":"2024-10-25T05:00:00","guid":{"rendered":"https:\/\/www.siroko.com\/blog\/c\/?p=56729"},"modified":"2024-10-23T12:05:00","modified_gmt":"2024-10-23T10:05:00","slug":"proc-jsou-kola-tak-draha","status":"publish","type":"post","link":"https:\/\/www.siroko.com\/blog\/c\/cs\/proc-jsou-kola-tak-draha\/","title":{"rendered":"Pro\u010d jsou kola tak drah\u00e1?"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.bikeradar.com\/reviews\/bikes\/road-bikes\/specialized-s-works-tarmac-sl4-di2-review\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Specialized Tarmac SL4 S-Works z roku 2014 se prod\u00e1val za maloobchodn\u00ed cenu kolem 10 000 eur<\/a>, zat\u00edmco <a href=\"https:\/\/www.bikeradar.com\/reviews\/bikes\/road-bikes\/specialized-s-works-tarmac-sl8-dura-ace-di2-review\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Specialized Tarmac SL8 S-Works z roku 2024 stoj\u00ed 14 000 eur<\/a>. To sam\u00e9 plat\u00ed i pro Trek Madone, jeho\u017e cena vyst\u0159elila z <a href=\"https:\/\/roadbikeaction.com\/rba-test-trek-project-one-madone\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10 000 eur v roce 2014<\/a> na <a href=\"https:\/\/www.trekbikes.com\/es\/es_ES\/bicicletas\/bicicletas-de-carretera\/bicicletas-de-carretera-de-rendimiento\/madone\/madone-slr\/madone-slr-9-gen-8\/p\/46707\/?colorCode=white\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">13 499 eur v roce 2024<\/a>. Je pravda, \u017ee jistou roli v tom m\u016f\u017ee hr\u00e1t i inflace, nicm\u00e9n\u011b nemal\u00fd pod\u00edl na zv\u00fd\u0161en\u00ed cen kol maj\u00ed tak\u00e9 materi\u00e1ly, v\u00fdrobn\u00ed procesy, mzdy, v\u00fdzkum a v\u00fdvoj, logistika a marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1276\" height=\"798\" src=\"https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices-1276x798.jpg\" alt=\"\" class=\"wp-image-56693\" title=\"\" srcset=\"https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices-1276x798.jpg 1276w, https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices-640x400.jpg 640w, https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices-768x480.jpg 768w, https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices-480x300.jpg 480w, https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices.jpg 1440w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inflace<\/strong><\/h2>\n\n\n\n<p>N\u00e1r\u016fst cen kol nelze svalovat pouze na inflaci. P\u0159ed deseti lety jste si mohli koupit pr\u00e9miov\u00e9 kolo za zhruba 10 000 eur, a kdy\u017e k tomu p\u0159i\u010dteme inflaci, m\u011blo by dnes st\u00e1t n\u011bjak\u00fdch 12 717 eur. Jen\u017ee ceny modern\u00edch \u0161pi\u010dkov\u00fdch kol jdou a\u017e ke 14 000 eur. V\u00fdrobci tento rozd\u00edl v cen\u011b svaluj\u00ed na to, \u017ee modern\u00ed kola jsou dnes propracovan\u011bj\u0161\u00ed a dra\u017e\u0161\u00ed na v\u00fdrobu, a to zejm\u00e9na kv\u016fli pokroku v aerodynamice, hydraulick\u00fdm kotou\u010dov\u00fdm brzd\u00e1m a elektronick\u00e9 p\u0159ehazova\u010dce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00fdk\u00e1 se tento probl\u00e9m i kol st\u0159edn\u00ed t\u0159\u00eddy?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.bikezona.com\/bicicletas\/trek-madone-5-9-dura-ace\/16038\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Za Trek Madone 5.9 byste v roce 2014 zaplatili 3 999 eur<\/a>, co\u017e bylo p\u0159ed inflac\u00ed. Sou\u010dasn\u00e1 cena se vyhoupla na 5 100 eur. Jen pro srovn\u00e1n\u00ed, model <a href=\"https:\/\/www.trekbikes.com\/es\/es_ES\/bicicletas\/bicicletas-de-carretera\/bicicletas-de-carretera-de-rendimiento\/madone\/madone-sl\/madone-sl-7-gen-8\/p\/46220\/?colorCode=grey\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Trek Madone SL 7 Gen 8 z roku 2024 stoj\u00ed 6 499 eur<\/a>, a m\u00e1 p\u0159itom lep\u0161\u00ed parametry ne\u017e model z roku 2014 i celkov\u00fd pom\u011br cena\/v\u00fdkon. V\u017edy\u0165 i <a href=\"https:\/\/www.trekbikes.com\/es\/es_ES\/bicicletas\/bicicletas-de-carretera\/bicicletas-de-carretera-de-rendimiento\/madone\/madone-sl\/madone-sl-6-gen-8\/p\/46219\/?colorCode=white\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Trek Madone SL 6 Gen 8<\/a> s Shimanem 105 Di2 stoj\u00ed 4 999 eur a za sv\u00fdm pr\u00e9miov\u00fdm prot\u011bj\u0161kem nijak nezaost\u00e1v\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1276\" height=\"798\" src=\"https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices2-1276x798.jpg\" alt=\"\" class=\"wp-image-56707\" title=\"\" srcset=\"https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices2-1276x798.jpg 1276w, https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices2-640x400.jpg 640w, https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices2-768x480.jpg 768w, https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices2-480x300.jpg 480w, https:\/\/www.siroko.com\/blog\/c\/app\/uploads\/2024\/10\/bike-prices2.jpg 1440w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><\/figure>\n\n\n\n<p>Co se t\u00fd\u010de zna\u010dky Specialized, model <a href=\"https:\/\/www.bikezona.com\/bicicletas\/specialized-tarmac-sl4-comp-ultegra-di2\/15936\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tarmac SL4 Comp se sadou Ultegra Di2 z roku 2014 st\u00e1l 3 899 eur<\/a>, co\u017e by v roce 2024 po zapo\u010dten\u00ed inflace d\u011blalo 5 000 eur. P\u0159esto lze z\u00edskat <a href=\"https:\/\/www.specialized.com\/es\/es\/tarmac-sl7-comp---shimano-105-di2\/p\/218668?color=356840-218668\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">velice podobn\u00fd model s Shimano 105 Di2 za 4 400 eur<\/a>. \u0158ada Expert je alternativou ke kolu SL8 Comp, kter\u00e9 <a href=\"https:\/\/www.specialized.com\/es\/es\/tarmac-sl8-expert---ultegra-di2\/p\/4276209?color=5440655-4276209\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">disponuje sadou Shimano Ultegra Di2 a stoj\u00ed 7 000 eur<\/a>.\u00a0<\/p>\n\n\n\n<p>Z toho vypl\u00fdv\u00e1, \u017ee kola st\u0159edn\u00ed t\u0159\u00eddy nab\u00edz\u00ed lep\u0161\u00ed pom\u011br kvality a ceny po zapo\u010dten\u00ed inflace, tak\u017ee se nab\u00edz\u00ed ot\u00e1zka: Pro\u010d jsou kola nejvy\u0161\u0161\u00ed t\u0159\u00eddy tak drah\u00e1?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kolik stoj\u00ed v\u00fdroba r\u00e1m\u016f kol?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Cena r\u00e1m\u016f se odv\u00edj\u00ed od toho, zda m\u00e1 zna\u010dka svou vlastn\u00ed tov\u00e1rnu, nebo spolupracuje s extern\u00edm v\u00fdrobcem. Co se t\u00fd\u010de karbonov\u00fdch r\u00e1m\u016f nejvy\u0161\u0161\u00ed t\u0159\u00eddy, n\u00e1klady na materi\u00e1ly se mohou vy\u0161plhat a\u017e na 350 eur, nebo\u0165 se vyr\u00e1b\u00ed z kvalitn\u011bj\u0161\u00edch karbonov\u00fdch vl\u00e1ken. To je t\u0159eba p\u0159\u00edpad r\u00e1m\u016f kol S-Works od Specialized, pro jejich\u017e v\u00fdrobu se pou\u017e\u00edv\u00e1 FACT 12r Carbon, kter\u00fd je leh\u010d\u00ed a pevn\u011bj\u0161\u00ed ne\u017e u model\u016f st\u0159edn\u00ed t\u0159\u00eddy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Bicycle Factories #1: MERIDA and GIANT \u2013 from Specialized to Colnago \/ News:\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/d_v2A5FmT-Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><br>Dal\u0161\u00edm kl\u00ed\u010dov\u00fdm faktorem je i forma pro v\u00fdrobu r\u00e1mu, jej\u00ed\u017e cena se v z\u00e1vislosti na designu pohybuje od 10 000 eur do 20 000 eur za kus. Pro ka\u017edou velikost r\u00e1mu je pot\u0159eba jin\u00e1 forma, co\u017e dohromady d\u011bl\u00e1 od 50 000 eur do zhruba 120 000 eur. Pokr\u00fdt tyto n\u00e1klady je mo\u017en\u00e9 pouze u obl\u00edben\u00fdch model\u016f, zat\u00edmco u t\u011bch m\u00e9n\u011b popul\u00e1rn\u00edch, jako nap\u0159\u00edklad u \u010dasovk\u00e1\u0159sk\u00fdch kol, to trv\u00e1 mnohem del\u0161\u00ed dobu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Bicycle Factories #2: Where GT, Cannondale, Canyon, Pinarello and Bianchi are produced? \/ News:\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/h-MmBDRd5wY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>V\u00fdzkum a v\u00fdvoj<\/strong><\/h2>\n\n\n\n<p>Zna\u010dky typu Trek a Specialized investuj\u00ed do v\u00fdzkumu a v\u00fdvoje opravdu hodn\u011b pen\u011bz. <a href=\"https:\/\/escapecollective.com\/why-are-modern-bikes-so-expensive\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Men\u0161\u00ed zna\u010dka Factor utrat\u00ed kolem jednoho milionu dolar\u016f ro\u010dn\u011b, co\u017e se rovn\u00e1 nav\u00fd\u0161en\u00ed n\u00e1klad\u016f na jedno kolo o 100 dolar\u016f<\/a>. N\u00e1klady na investice do v\u00fdzkumu a v\u00fdvoje se rozlo\u017e\u00ed mezi jednotliv\u00e9 modely, a i kdy\u017e se d\u00edky po\u010d\u00edta\u010dov\u00e9mu modelov\u00e1n\u00ed a um\u011bl\u00e9 inteligenci o n\u011bco sn\u00ed\u017e\u00ed, ur\u010ditou \u010d\u00e1stku po\u0159\u00e1d spolkne software.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Komponenty<\/strong><\/h2>\n\n\n\n<p>Hodn\u011b zna\u010dek si komponenty vyr\u00e1b\u00ed samo, co\u017e tak\u00e9 zvy\u0161uje n\u00e1klady. Na druhou stranu si tak mohou \u0159\u00edct o vy\u0161\u0161\u00ed mar\u017ei a maj\u00ed lep\u0161\u00ed kontrolu nad kvalitou ka\u017ed\u00e9ho v\u00fdrobku. Pokud si ale zna\u010dka sv\u00e9 komponenty nevyr\u00e1b\u00ed, mus\u00ed je od n\u011bkoho kupovat, co\u017e tak\u00e9 p\u0159edstavuje n\u00e1klady nav\u00edc Nejdra\u017e\u0161\u00edmi komponenty jsou kola a pohony, by\u0165 je zna\u010dky kupuj\u00ed za ni\u017e\u0161\u00ed ne\u017e maloobchodn\u00ed ceny.<\/p>\n\n\n\n<p>Vzhledem ke v\u0161em prom\u011bnn\u00fdm je prakticky nemo\u017en\u00e9 ur\u010dit p\u0159esnou \u010d\u00e1stku n\u00e1klad\u016f na komponenty, o kterou se n\u00e1sledn\u011b zv\u00fd\u0161\u00ed cena kola.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Doru\u010dov\u00e1n\u00ed a distribuce<\/strong><\/h2>\n\n\n\n<p>I p\u0159eprava ovliv\u0148uje kone\u010dnou cenu kola. Nejlevn\u011bj\u0161\u00edm \u0159e\u0161en\u00edm je lodn\u00ed doprava, kter\u00e1 nav\u00fd\u0161\u00ed cenu kola o cca 40\u201360 eur za kus, zat\u00edmco leteck\u00e1 doprava m\u016f\u017ee znamenat nav\u00fd\u0161en\u00ed o 200 eur a v\u00edce. Dodate\u010dn\u00e9 n\u00e1klady na dovoz a poji\u0161t\u011bn\u00ed se mohou vy\u0161plhat a\u017e na 1 200 eur za jeden p\u0159epravn\u00ed kontejner.<\/p>\n\n\n\n<p>Zna\u010dky, kter\u00e9 prod\u00e1vaj\u00ed produkty p\u0159\u00edmo sv\u00fdm koncov\u00fdm z\u00e1kazn\u00edk\u016fm, jako nap\u0159\u00edklad Canyon, mohou nab\u00eddnout ni\u017e\u0161\u00ed cenu ne\u017e ty, kter\u00e9 pro prodej vyu\u017e\u00edvaj\u00ed zprost\u0159edkovatele (nap\u0159. Trek a Specialized). Vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb distributor\u016f a obchod\u016f navy\u0161uje cenu o 30\u201360 %. Mar\u017ee se v\u0161ak mohou dost li\u0161it, zvl\u00e1\u0161\u0165 vstupuj\u00ed-li do hry r\u016fzn\u00e9 slevy obchod\u016f, kter\u00e9 se pot\u0159ebuj\u00ed zbavit v\u011bc\u00ed ze skladu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing a sponzorstv\u00ed<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Giant and Liv: story of a sponsorship, Jayco AlUla and Liv AlUla Jayco \u2013\u00a0interview #cycling #bikes\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Guw1U8HuMew?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><br>Marketing a sponzorstv\u00ed jsou pro zna\u010dky naprosto z\u00e1sadn\u00ed, obzvl\u00e1\u0161t\u011b pak u profesion\u00e1ln\u00edch t\u00fdm\u016f. Spole\u010dnost Trek nap\u0159\u00edklad sponzoruje t\u00fdm Lidl-Trek, jemu\u017e dod\u00e1v\u00e1 minim\u00e1ln\u011b 150 kol v hodnot\u011b 2,1 milionu eur. To sam\u00e9 plat\u00ed i pro \u017eensk\u00fd t\u00fdm, kter\u00fd spolkne minim\u00e1ln\u011b stovku dal\u0161\u00edch kol. Spole\u010dnost Specialized pak sponzoruje hned n\u011bkolik mu\u017esk\u00fdch a \u017eensk\u00fdch t\u00fdm\u016f. Sponzorstv\u00ed tak nakonec vyjde na 3 a\u017e 8 milion\u016f eur ro\u010dn\u011b, co\u017e pochopiteln\u011b poc\u00edt\u00ed pr\u00e1v\u011b z\u00e1kazn\u00edci t\u011bchto zna\u010dek.<\/p>\n\n\n\n<p>T\u011b\u017eko \u0159\u00edct, jak velk\u00fd dopad na z\u00e1kazn\u00edky tyto n\u00e1klady ve skute\u010dnosti maj\u00ed, proto\u017ee tady z\u00e1le\u017e\u00ed p\u0159edev\u0161\u00edm na tom, zda jsou zahrnuty pouze v cen\u011b model\u016f pou\u017e\u00edvan\u00fdch sponzorovan\u00fdmi t\u00fdmy, v\u0161ech model\u016f z dan\u00e9 \u0159ady, nebo v\u0161ech vyr\u00e1b\u011bn\u00fdch kol obecn\u011b. Majitel spole\u010dnosti Factor, kter\u00e1 vyr\u00e1b\u00ed deset tis\u00edc kol ro\u010dn\u011b, uvedl, \u017ee v\u00fdsledn\u00e9 nav\u00fd\u0161en\u00ed bude \u010dinit zhruba 300 a\u017e 500 eur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Men\u0161\u00ed mar\u017ee, ne\u017e byste \u010dekali<\/strong><\/h2>\n\n\n\n<p>Po zapo\u010d\u00edt\u00e1n\u00ed n\u00e1klad\u016f na v\u00fdrobu, distribuci, v\u00fdzkum a v\u00fdvoj a dal\u0161\u00ed faktory m\u016f\u017ee jeden r\u00e1m kola vyj\u00edt na jeden a\u017e dva tis\u00edce eur. To je sice od maloobchodn\u00ed ceny na hony vzd\u00e1len\u00e9, ale distributor a ziskov\u00e1 p\u0159ir\u00e1\u017eka obchodu tak\u00e9 spolknou a\u017e 30 % nav\u00edc. K tomu je pot\u0159eba p\u0159i\u010d\u00edst i nep\u0159\u00edm\u00e9 n\u00e1klady, jako jsou v\u00fdplaty, pron\u00e1jmy, softwary, poji\u0161t\u011bn\u00ed a dan\u011b.<\/p>\n\n\n\n<p>Jakkoliv se to vymyk\u00e1 obecn\u00e9 p\u0159edstav\u011b, hodn\u011b zna\u010dek nakonec nem\u00e1 a\u017e tak vysok\u00fd zisk. V souvislosti s pandemi\u00ed <a href=\"https:\/\/www.cyclingnews.com\/news\/giant-reports-49-fall-in-profits-amid-weak-demand\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zaznamenalo hodn\u011b zna\u010dek pokles v prodeji<\/a>, <a href=\"https:\/\/www.cyclingnews.com\/news\/wiggle-enters-administration\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mnoh\u00e9 obchody dokonce musely zav\u0159\u00edt<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kdyby \u0161ly ceny kol n\u00ed\u017e, kupovalo by je pak v\u00edc l\u00edd\u00ed?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"What Can We Do About Skyrocketing Bike Prices? | GCN Show Ep. 615\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ziUCF4kgS68?start=204&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><br>B\u011bhem pandemie nebyly ceny kol v\u016fbec n\u00edzk\u00e9, a p\u0159esto se prodalo v\u00edc kol ne\u017e kdykoliv p\u0159edt\u00edm. V tomto p\u0159\u00edpad\u011b \u0161lo ale o jasnou v\u00fdjimku. V sou\u010dasn\u00e9 dob\u011b jsou nejprod\u00e1van\u011bj\u0161\u00edmi bicykly ve v\u0161ech cenov\u00fdch kategori\u00edch kola elektrick\u00e1. P\u0159esto\u017ee jsou high-endov\u00e1 kola velice drah\u00e1, na trhu se daj\u00ed naj\u00edt kousky od <a href=\"https:\/\/www.siroko.com\/blog\/c\/cs\/top-10-lehkych-silnicnich-kol-pod-5000-eur\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 000 eur<\/a>, dokonce i od <a href=\"https:\/\/www.siroko.com\/blog\/c\/cs\/lehka-silnicni-kola-kolem-2000-eur\/\" target=\"_blank\" rel=\"noreferrer noopener\">2 000 eur<\/a>, kter\u00e9 nab\u00eddnou stejnou porci z\u00e1bavy a v\u00fdkon podobn\u00fd pr\u00e9miov\u00fdm kol\u016fm. Rozd\u00edlu v jejich v\u00fdkonu si ale v\u0161imne jen minimum jezdc\u016f. Kdy\u017e se nad t\u00edm zamysl\u00edte, tak pr\u00e9miov\u00e1 kola jsou vyr\u00e1b\u011bna ve spolupr\u00e1ci s profi jezdci, a v kolika sportech pou\u017e\u00edvaj\u00ed amat\u00e9\u0159i stejn\u00e9 vybaven\u00ed jako ti nejl\u00e9pe placen\u00ed prof\u00edci sv\u011bta?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Specialized Tarmac SL4 S-Works z roku 2014 se prod\u00e1val za maloobchodn\u00ed cenu kolem 10 000 eur, zat\u00edmco Specialized Tarmac SL8 S-Works z roku 2024 stoj\u00ed 14 000 eur. To sam\u00e9 plat\u00ed i pro Trek Madone, jeho\u017e cena vyst\u0159elila z 10 000 eur v roce 2014 na 13 499 eur v roce 2024. Je pravda, \u017ee&hellip;&nbsp;<\/p>\n<div class=\"read-more-wrapper\"><a href=\"https:\/\/www.siroko.com\/blog\/c\/cs\/proc-jsou-kola-tak-draha\/\" class=\"button button-secondary\" rel=\"bookmark\">\u010ct\u011bte v\u00edce<span class=\"screen-reader-text\">Pro\u010d jsou kola tak drah\u00e1?<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":56680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[118,210,157],"tags":[],"class_list":["post-56729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyklistika","category-kola","category-silnicni-kola"],"_links":{"self":[{"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/posts\/56729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/comments?post=56729"}],"version-history":[{"count":4,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/posts\/56729\/revisions"}],"predecessor-version":[{"id":56772,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/posts\/56729\/revisions\/56772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/media\/56680"}],"wp:attachment":[{"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/media?parent=56729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/categories?post=56729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siroko.com\/blog\/c\/cs\/wp-json\/wp\/v2\/tags?post=56729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}