David Marchante went from uploading workout videos with his face covered to turning PowerExplosive into one of the leading names in the Spanish fitness industry. Years later, he made the leap into the business world and went on to launch products that generated nearly five million euros. Today, he sits down with Borja Mera, CEO of Siroko, to discuss the early days of PowerExplosive, the most toxic side of the fitness industry, the pressure to maintain a perfect physique, and the criticism that made him doubt his own path. He also explains how to start a business from scratch, build authority, learn to communicate effectively, and transform a small project into a scalable company. A conversation about fitness, entrepreneurship, marketing, leadership, mental health, and the importance of leaving behind an identity that no longer represents you.
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