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José Riestra explains how he views the relationship between Sporting and its fan base of 24,000 season-ticket holders. For the club’s executive president, the challenge lies in bringing people together, creating value, and ensuring that Sporting once again represents its fans, without losing the identity that sets it apart. In this excerpt from the interview with the executive president of Real Sporting de Gijón, we discuss the expectations of the fans and the media, the arrival of a foreign investment group at Sporting, the importance of building together, and the mindset with which Riestra approaches an industry where losses outweigh profits. On the Modo Avión Podcast, with José Riestra.
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