Josep and Carlos Nos are two brothers who founded Gudslip, the sleep and breathing brand that has grown from zero to 6.5 million euros in a year and a half, without ever taking out a loan. It all started with a personal problem: years of poor sleep due to allergies and snoring. In this episode, they share how they literally dreamed up the brand’s name and logo, how they managed to get a famous soccer player to become a customer without spending a single euro on advertising, and why they’ve set out to make Gudslip the world’s number one sleep brand. A conversation about building a brand from a real problem, without external funding, and without shying away from asking the tough questions.
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