Siroko and Real Sporting de Gijón are starting a new chapter together.
Gijón is where Siroko began. It’s where we built the brand, where we learned how to grow, and where we developed the mindset that still drives us today. Even as we’ve expanded internationally, this city has always remained part of our identity.
And in Gijón, few things are as deeply connected to the city as Real Sporting.
That’s why we’re proud to announce that SIROKO will become the new Official Technical Supplier and Main Sponsor of Real Sporting de Gijón for the next four seasons. A long-term partnership between two projects that share the same roots, the same ambition and a strong connection to the city they come from.
As part of the agreement, SIROKO TV will also become the new audiovisual platform for Sporting and its academy teams, creating a new way for supporters to connect with the club.
The goal is simple: tell the club’s story from the inside. Original documentaries, behind-the-scenes content, access to the locker room and everyday team life, podcast talks and new formats focused on showing the human side of the club. The project is already underway as a joint effort between Sporting and SIROKO TV, with exclusive productions being developed specifically for the platform.
But SIROKO TV is also about the next generation. About Mareo — Sporting’s historic academy and training ground — and the future of the club. The platform will broadcast youth matches live every weekend whenever rights allow, making it easier for families, fans and supporters to follow the development of Sporting’s young players from anywhere.
This partnership also marks an important first for the club: for the first time in its history, Sporting will wear kits designed by a brand born in Gijón. These won’t be off-the-shelf templates or standard designs. Every kit will be created exclusively for Sporting through a collaborative process between the club and Siroko, with the goal of building something that genuinely reflects the club’s identity, history and culture.
Because when you represent a city, details matter.
Starting with the 2026-27 season, SIROKO will outfit the men’s first team, the women’s team and the entire academy structure. In addition to match kits, the partnership includes complete lifestyle, travel and training collections for players, coaches and club staff, designed specifically for every part of daily club life while staying true to Sporting’s identity.
This partnership also marks Siroko’s arrival in professional football during the same year the brand celebrates its tenth anniversary.
It’s an exciting step for us, but also a meaningful one. We’ve always believed that growth means building outward without losing what made you who you are in the first place.
Gijón is more than where Siroko started. It’s part of how we approach design, storytelling and every project we take on.
And when the club you represent also represents your city, it means something different.
You’re not just designing kits for a football team.
You’re representing a community, a culture and generations of supporters who live those colors every day.
We’re proud to begin this new era alongside Real Sporting de Gijón and everyone who’s part of it.
Puxa Real Sporting!
