Urban cycling

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Boost your endorphins and share your happiness with #iamsiroko

Sport is a powerful tool that helps us tap into our emotions, strengthens our bodies and drives us towards self-improvement. One of the reasons why exercise is so efficient and beneficial to our well-being is its direct relationship with endorphins, those wonderful hormones that fill us with energy, joy and… 

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Artificial intelligence in cycling

Artificial intelligence has been a hot topic of discussion in recent months, with its application in various fields taking center stage. When it comes to sports, professional cycling stands out as the discipline that embraces AI the most. And the reason behind it is clear: AI thrives on data, and… 

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Safe cycling – How to avoid accidents with vehicles and pedestrians

Riding a bike is great both for our own health as well as for our planet, but it is not a risk-free activity. Figures don’t lie: Every 13 minutes a cyclist dies in the world. The vast majority of these deaths are caused by accidents with other vehicles. Regardless of… 

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Siroko Sidney: How to make the most of our new siroko urban fixie bike

Moving around the city has been getting increasingly tiresome and expensive. On top of the amount of time we spend in the car or on public transport, inflation and gas prices have increased, making commutes even more tedious. But if we’ve learned anything since March 2020, it’s that there is… 

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