Desigual went from 10 million to 1,000 million euros in revenue in 11 years. Manel Jadraque, its former CEO, breaks down the keys to that growth: the dream that must come before the plan, what a team needs to grow that fast, and why motivation can’t be bought off the shelf. He also discusses how much a brick-and-mortar clothing store needs to sell before opening a second location, why it’s better to conquer a city before a country, and what you can only learn when things go wrong: the warning signs of a crisis, the loneliness of a leader, and the four anchors that keep you grounded outside of work. A conversation for anyone thinking about starting a business or who already has one and wants to take it far.
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