There’s nothing more inspiring than to see ordinary people going out into the world, seeking adventure and new challenges. We’re talking about beginner athletes who challenge themselves and step outside of their comfort zone, getting an unforgettable experience in return that allows them to grow both personally and in sports. The most exciting part of this is that anyone can go for it, and not just professional athletes. Every single one of you is the living proof of this, and #iamsiroko is a reminder that life is an adventure, and that there’s so much out there waiting for us.
In a previous blog post, we shared our plans of uploading two video compilations a month with some of the experiences you shared on social media through #iamsiroko. For the month of April, we present one video compilation dedicated to all bike lovers, and another one that features the best of cycling, winter sports and other activities. There’s no gender in these videos, no age and no nationalities, but just people living their best lives and enjoying their favorite sport. You’ll see them surrounded by breathtaking landscapes, reaching goals they’ve never set before, or just spending time and sharing a wonderful experience with their partners, family or friends.
If you’d like to participate as well, you just have to record yourself and share the video using our hashtag #iamsiroko. If you have a bike, shoes or skis, and you’re ready for adventure, go out into the world to find out what it has in store for you, and show it to our whole community. Remember: it’s not about covering more distance and conquering grounds, but about looking for new life experiences and challenges. Whether you’re a beginner or have been practicing sports for years, there will always be something new to discover and learn from.