And here we are: nice weather, warm days and holiday time have come. All this naturally awakens our passion for cycling and the excitement of riding new routes, enjoying the sun and the blue skies. This year at Siroko we’d like to encourage you to grab your bike, enjoy your…
Gravel has become one of the most popular, ever-growing disciplines in cycling. The freedom to explore new trails, ride on mixed terrain and get away from traffic are some of the reasons why gravel has become so popular among both beginner and seasoned cyclists. Having the right equipment is paramount…
Siroko began as a simple sunglasses brand. Creating our first sports eyewear line – the K2 – made us realize that in cycling and other outdoor sports, clear vision and eye protection are key. Then along came the K3 line and its little sister, the K3s range. Over the years,…
The fashion industry is facing many great challenges nowadays, one of them being the environmental impact of discarded apparel that ends up in landfills. Every year, tons of items of clothing are thrown away, damaging the environment and becoming a threat to ecosystems. Now’s the time to act and look…
In the fascinating world of cycling, every pedal stroke is not only a physical and mental journey, but also an investment in your health. For anyone looking to start their quest for a healthier lifestyle, here is the Siroko Core line: a collection of the most essential cycling apparel and…
The Siroko community went above and beyond in 2023, sharing stunning videos on social media via the hashtag #iamsiroko. We knew we had a tribe of amazing athletes but honestly, we didn’t expect to witness and admire so many epic moments even in our wildest dreams. And for that, we…
At Siroko, we understand that children have their own idea of what they want and that very likely this idea has nothing to do with what the adults around them think. We have all been kids, and more than once, we had to suck it up and put on what…
In many parts of the world, the arrival of winter means the end of the cycling season. In the northernmost areas, this happens even earlier in the year. Fewer daylight hours, lower temperature, rain, snow, wind… There is little motivation to go out for a ride. This Deep Winter Collection…
Christmas, that time of year when we dive into an ocean of twinkling lights, catchy carols and the rush to find the perfect gift. The time when we face the nerve-wracking challenge of standing in endless lines at shopping malls or counting on the miracle of getting the package delivered…
In winter or fall, when temperatures drop, the absolute priority should be keeping warm and comfortable, no matter what fashion trends say. More often than not, we choose style over comfort, and end up feeling cold because we’re wearing the wrong clothes, not because the weather is bad. Luckily, fabrics,…
